Branding for Young Professionals in Microwaves

Logo design that represents the energy and spirit of young professionals in the microwave engineering field. The logo had to incorporate existing MTT-S brand guidelines using colors from the approved palette. It had to be readily applied to stickers, lapel pins, exhibit graphics, presentations and apparel. While communicating the energy, professionalism and unity of its members, it also had to work with other MTT-S brand marks and the marks of affinity societies.

Logo design for IEEE MTT-S Young Professionals in Microwaves society. If it works in black only, it will always work.

Colors were chosen from the existing IEEE MTT-S brand guidelines palette in collaboration with the client’s marketing team.

Mockups showing the logo applied to various promotional “swag” helped the client choose between three concepts that were presented in round one.

Sticker and lapel pin designs were specifically requested by the client to present at upcoming conferences.

The suite of logos available to the marketing team to use in various situations.

Banner stand design using the brand elements

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